Role:
- I am a user experience strategist with a keen focus on generating design solutions for various projects.
- For a project, my responsibility was to create a design strategy for an asset tracking system using IoT and geo-fencing technology.
Challenge:
- The challenge was to effectively communicate the value and potential of the project to both business and project teams.
- The asset tracking product had the capability to generate savings of over 5 million dollars per year, and it was essential to convey this potential to stakeholders.
Solution:
- I crafted a storytelling approach to convey the essence of the project.
- The strategy involved narrating the business problem and the transformative impact of the asset tracking system in just a few minutes.
- By framing the solution as a journey that provided a unique perspective, I was able to make complex concepts understandable and relatable to a wider audience.
This approach not only facilitated a deeper understanding of the project’s value but also created a shared vision among different teams, enhancing collaboration and accelerating the project’s progress.